Analysis of the most effective use of the plot of land.

Specialists of KNP-BUSINESS Company competently own technologies of the initial analysis, the result of which will permit Client to make a decision regarding to the most effective use of the plot of land.

After execution of comprehensive analysis of plot of land the Company will give report with the following content:

• Analysis of locus and shape of plot of land, technical description of it, engineering pipelines and networks, green plantations;
• Analysis of land plot’s attraction degree;
• Analysis of transport, pedestrian, and visual accessibility of land plot;
• Analysis of structure and density of transport and pedestrian fluxes;
• Analysis of competitive environment in real estate different formats on the area of land plot disposition;
• Dwelling and commercial objects in the nearest surroundings;
• Analysis of social-demographic portrait of the potential Consumer on the area of land plot disposition;
• Possibility analysis of real estate different formats placing, purpose positioning, and SWOT-analysis;
• Analysis of land plot covering potential area;
• Possibilities of financial-economic result’s obtainment.

Marketing

Marketing research is a foundation stone in conception’s development and methods of future objects’ promotion. In accordance with the project’s destination KNP-BUSINESS Company executes marketing research complex oriented on study of demand and supply, competitive environment, and consumers’ preferences regarding to objects of such category. All executing research studies real estate market’s trends and specific parameters of the segment, where concrete project’s realization is planned.

Report will be a final result of market analysis executed. Tentative content of the report will be following:

• Description of methodology and instruments of marketing research;
• Aim and the principal tasks of investigation;
• Terminology;
• Investigation methodology;
• Competitive environment of the town and the region;
• The principal parameters of real estate market;
• Dwelling real estate;
• Commercial real estate;
• Recreation real estate including luxury sets of apartments;
• Storehouse real estate and logistical centers;
• Real estate market’s development basic trends under segments;
• Town’s territory zoning for development;
• SWOT-analysis of the main builders;
• Principal conclusions and advices.

Real estate object’s conception development.

On the ground of marketing research KNP-BUSINESS Company will have worked marketing concept out. The concept’s principal chapters will be following ones:

• Marketing research results brief description;
• Local analysis of object’s / land plot’s locus;
• Statistical and analytic data regarding to market segment in which we plan to place an object of proposed format and category, its principal parameters, reasoning of development format choice.
• Description of analogous objects;
• Positioning;
• Analysis of risks connected with development and filling of markets with such real estate and conclusion about real estate supply competitiveness on selected plot of land;
• Target group of the object’s users;
• Functional zoning of the plot of land, infrastructure composition for service of objects built, usage of territory for construction and improvement;
• Description of social infrastructure and recreation places;
• Arrangement of internal transport and road logistics of the complex;
• Management;
• The project volumes;
• Financial part of the project, payback period, calculation of optimal pricing policy during the project implementation;
• Correlation of the project results with sale of land plot without any development;
• Variants of the object’s name;
• Advertising support at stage of the project’s implementation;
• Advertising support at stage of the project’s functioning.

In case of object’s developed concept availability the Company’s specialists will have executed comprehensive analysis it for Customer.

Business plan development.

For real valuation of economic benefit and profitability specialists of the Company will have developed detailed business plan for Client’s project:

• Summary of project;
• Local analysis of the object’s locus;
• Real estate market and forecast of its development;
• Pricing on the real estate market;
• Positioning and class rate reasoning;
• Description of project’s functional zones;
• Valuation of investments effectiveness, contrastive analysis of financing various sources use;
• Proposals regarding to project’s investment strategy;
• Designing and construction works, its cost;
• Aggregative schedule of works execution;
• Incomes part of project;
• Charges part of project;
• General parameters;
• Rate of capitalization;
• Forecast of profits / losses;
• Cash flows forecast;
• Net Present Value and Internal Ratio of Return calculation;
• Analysis of project Internal Ratio of Return sensitivity;
• Analysis of project’s risks;
• Conclusions and proposals.

Business plan presentation format corresponds to commercial banks’ requirements regarding to projects consideration for crediting.